French iconic beauty house Lancôme is promoting happiness as ‘the ultimate beauty skin-deep emotion’ that it wants every woman to experience who comes to Lancôme to be more beautiful.

 

As a result it has decided to endorse ‘Happiness as a brand message’ with a new mission to bring its ‘smile to the world’ and nowhere less so than in European travel retail.

 

This has involved several special events being staged within European travel retail last month, with more on the way in The Americas over the next four weeks (April).

 

The company said: “Clad in happy colours and sporting an eye-catching visual with a joyful ‘Lancôme shares happiness’ logo, podiums will invite travelling customers to become immersed in the world of Lancôme, where they can discover or re-discover the must-have fragrance that will be in the spotlight throughout the event.

 

‘STAR PRODUCTS..’.

“Since La Vie est Belle was launched, this outstanding fragrance embodied by Julia Roberts has never ceased to spread happiness worldwide.

 

Other star products from the brand, including Advanced Génifique, the powerful youth-activating serum, Hypnôse, the custom-wear volumising mascara, and exclusive make-up palettes will also be showcased on the podiums.”

 

The company adds that these ‘happiness’ events will also highlight the new La Nuit Trésor Edt (top right), alongside brand ambassador Penelope Cruz.

 

The beauty giant says this travel retail promotion will continue through to May, with travellers visiting Lancôme shops routinely offered ribbons ‘with a mantra of happiness’ that they can send to their loved ones before flying off to their respective destinations.