Lancôme is launching its new signature mascara Hypnôse Doll Eyes next month into travel retail markets worldwide after establishing the Hypnôse brand as a leader in magnifying eye lash volume.

L’Oréal Luxury Products Travel Retail Worldwide says the new product fills in and lifts the eye lashes for ‘luscious’ fanned out volume with a shiny nylon finish. It adds: “The new i-conic brush provides an extremely smooth application while lifting and thickening every single lash without weighing them down.

It says that this provides the ability to ‘open up eyes’ and achieve the ‘doll-lash look’ and big eyes impact.