Champagne Lanson has revealed a fresh branding and advertising campaign playing on compassion and the roots of its terroir.

‘It’s All About Love’ celebrates the Reims-based maison’s ‘love for the soil, for the terroir, of a job well done, a sustainable love, a love of sharing, of being together, of making people happy’.

Arriving in Lanson’s 260^th anniversary year, the campaign features a bottle of Lanson Black Label Brut, the company’s flagship vintage, being cradled by the hands of Lanson Winemaker Hervé Dantan.

This is designed to express the hands-on labour that goes into producing each bottle.

Lanson plans to bolster the international campaign with other stories and champagnes in its portfolio.

As reported, Champagne Lanson’s global travel retail division has been restructured and is now led by Edouard de Boissieu.