Champagne Lanson makes it ‘all about love’ in new branding and ad campaign

By Luke Barras-hill |

Lanson-campaign-2020Champagne Lanson has revealed a fresh branding and advertising campaign playing on compassion and the roots of its terroir.

‘It’s All About Love’ celebrates the Reims-based maison’s ‘love for the soil, for the terroir, of a job well done, a sustainable love, a love of sharing, of being together, of making people happy’.

Arriving in Lanson’s 260th anniversary year, the campaign features a bottle of Lanson Black Label Brut, the company’s flagship vintage, being cradled by the hands of Lanson Winemaker Hervé Dantan.

This is designed to express the hands-on labour that goes into producing each bottle.

Lanson plans to bolster the international campaign with other stories and champagnes in its portfolio.

As reported, Champagne Lanson’s global travel retail division has been restructured and is now led by Edouard de Boissieu.



NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...


Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...


Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend