Lanson to put emphasis on new organic sku and brand platform at TFWA WE

By Luke Barras-hill |

Champagne-Lanson-CannesChampagne Lanson will introduce its new Organic Champagne – Lanson Green Label – to visitors at this year’s TFWA World Exhibition in Cannes.

Available with Gebr. Heinemann, the sku has been introduced to capture interest from millennials, environmentally conscious travellers and fans of an ‘organic, high quality, refreshing aperitif’.

“Our new Organic Green Label is a niche addition to our portfolio,” said Edouard de Boissieu. “Organic champagne is not something you would normally see from a major champagne house, so we are excited to be introducing a label so special.”

Organic-Lanson-newVISION 2020

The Reims-based Maison returns to the show after a short absence, with its renewed focus on travel retail thanks to the appointment of François Van Aal as President.

“Champagne Lanson was one of the first companies to ever exhibit at the TFWA World Exhibition, so the show holds great importance to us and we are delighted to be back,” said de Boissieu.

Lanson is transitioning responsibility for its global travel retail business to de Boissieu (click here for more).

In addition to new products, Champagne Lanson will also introduce customers to a fresh brand platform (due for launch in 2020) that highlights ‘Vision 2020’ – the brand’s renewed strategy within travel retail.

De Boissieu continued: “This will include a range of exciting new launches and activities that will really put travel retail at the forefront of our business plans. Cannes provides us with a vital platform from which to kickstart what promises to be a very exciting period in GTR for Champagne Lanson.”

Recently, Champagne Lanson unveiled a new limited edition tennis racket-themed neoprene bottler cooler jacket to celebrate 42 years of partnership with the All England Lawn Tennis and Croquet Club, which organises The Championships, Wimbledon.

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