Lanson’s Rose Label Brut NV Rosé features  ‘graffiti’ style ‘pink’ writing to describe the champagne inside.

Champagne Lanson has announced the release of limited edition Rose Label Brut NV Rosé in travel retail.

It comes in an innovative ‘A Message in the Bottle’ design just in time for Valentine’s Day. It will be launched in Frankfurt and Brussels airports on 14 February 2018, confirms Lanson.

It will also be available at Paris Airport’s spring ‘Cherry Blossom’ shopping event from 13 March until 23 April 2018.

As one of the pioneers in the development of Rosé Champagne, Lanson’s Rose Label Brut NV Rosé is said to be one of the most appreciated in its category.

TARGETING ‘YOUNGER’ CONSUMERS

Commenting on the new release, Olivier De La Giraudière, Travel Retail Director of Champagne Lanson, stated: “Aged for at least three and a half years, its signature mouthwatering taste makes it the ‘Perfect Start’ to any occasion.

“This style of Champagne deserves the ultimate bottle, and this is what we believe we have produced with this new limited edition ‘A Message In The Bottle’ concept.

The bottle design features an innovative ‘tag concept’, using ‘graffiti’ style writing to describe the champagne inside, and is aimed at younger consumers.

“It is the perfect combination of innovation and trend, making it ideal for younger consumers; a demographic we really want to tap into and gain their brand loyalty, as well as appeal to our loyal customer base,” he adds.