Newmark Retail UK & EMEA has bolstered its strategic travel retail team with the recruitment of Lasse Berg as Director.

Based in Denmark, Berg is tasked with helping to identify and capitalise on key growth opportunities for the airport operators and retail brand partners that work with Newmark Retail’s London-based travel retail division, part of global commercial real estate advisory Newmark Group.

His CV includes five years as Head of Retail Business Partners at Copenhagen Airports A/S, where he steered an expert team across all categories to support the airport’s commercial partners in optimising stores’ performances and customer experience.

He was instrumental in preparing commercial plans for the DKK 5 billion/$733 million expansion of Copenhagen Airport, which is on track to complete during 2027.

The expansion will offer a more spacious footprint covering baggage reclaim, passport control, shopping and passenger facilities.

Prior to this, Berg ran the Scandinavian airport business for airport electronics retailer Capi and enjoyed a successful spell running domestic operations in Scandinavia for outdoor apparel brand Peak Performance.

Hire “is major coup”

Simon Black, Executive Managing Director and Head of Travel Retail for Newmark Retail, said: “Lasse joining the team is a major coup for us, and he comes into the business at a time of real excitement and opportunity. The travel retail market continues to grow and is estimated to continue at pace.

“The many operators and retailers we work with are becoming increasingly confident of the long-term potential of travel retail to their businesses. Our consultancy and expertise are becoming ever more valuable to strategies on both the operator and retail brand sides.

“I am delighted to have Lasse join the business, and his appointment further strengthens an already amazingly talented team. We’re excited about the knowledge and energy he can bring to all our clients.”

Lasse added: “I have developed a wealth of knowledge in the travel industry from one of the best and most commercially recognised airports in Europe while having been responsible for large retail operations in airports.

“I’ve experienced first-hand the exceptional reputation Newmark’s travel retail team holds in the industry and the value they create when advising and supporting clients in growing their travel retail.

“It was a meaningful decision for me to join a team of inspiring individuals who work relentlessly to add value and opportunity for the extensive client base that collaborates with Newmark.”

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