Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.L’Atelier Five celebrates anniversary with travel retail at the forefront
By Trbusiness Editor |
The driving force behind L’Atelier Five: Founder and Managing Director Saina Attaoui.
International multidisciplinary design studio L’Atelier Five (LA5) is reinforcing its commitment to travel retail as it looks ahead to the next decade of growth.
The studio recently marked its 10th anniversary at Sachi London, celebrating both a decade of operations and the fifth anniversary of its Dubai office.
The company supports duty free and travel retail globally with an end-to-end service, supporting projects with full design, production, project management, logistics and installation. Its remit includes designing and executing retail interiors, pop-ups, shop-in-shops, seasonal takeovers, and immersive brand moments.
To commemorate its 10th anniversary, LA5 has also unveiled its first book, documenting the studio’s design journey through the lens of Founder and Managing Director Saina Attaoui.
“Travel retail and duty free sit at the intersection of luxury storytelling and operational excellence,” Attaoui commented. “Airports are among the most demanding retail environments in the world with high footfall, compressed decision windows, strict compliance, complex stakeholder approvals, and installation timelines that cannot slip.
“That pressure rewards partners who can deliver creativity with discipline and it is exactly where LA5 performs best.”
L’Atelier Five supports travel retail with an end-to-end service, supporting projects with full design, production, project management, logistics and installation.
Attaoui highlighted the importance of navigating complex stakeholder environments in travel retail projects, alongside sustainability – and the importance of nuance when designing for global audiences.
Recent achievements include the receipt of a Kyoto Design Award 2025 for its House of Suntory activation, delivered in partnership with Qatar Duty Free at Hamad International Airport.
Attaoui commented: “From a business perspective, travel retail matters because it creates scale and repeatability…It is also a channel with a clear shopper mission: gifting, discovery, and impulse purchase.”
She added: “Success in travel retail is when the shopper’s journey shifts from ‘in a hurry’ to ‘I feel something’ and that emotion becomes a purchase and a memorable brand connection.”
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