Le Rosé Fruit Market limited edition adds panache to Lanson’s cuvée

By Luke Barras-hill |

Reims-based Champagne house Maison Lanson has released a limited edition gift box for its cuvée Le Rosé.

The ‘Le Rosé Fruit Market’ gift box is designed to echo the variety of fruits within Le Rosé Champagne.

To celebrate the launch in global travel retail, Lanson will trigger two high-profile promotions this summer.

From 31 May – 27 June, in partnership with Lagardère Travel Retail, travellers visiting selected Charles de Gaulle Terminal 2 shops can sample Le Rosé at attractively designed Lanson ‘Market Stalls’.

Brand ambassadors will be available to conduct pairings for travellers using red fruits aligned with the company’s ambition to create a ‘bistronomie’ (bistro and gastronomy) experience.

Champagne Lanson says the LEP ‘offers a cuvée of great finesse combining freshness and vitality’ and is ideal for sharing on a summer’s day.

A NOVEL TWIST ON A CLASSIC CUVÉE

Meanwhile, travellers to Frankfurt Airport’s Terminal 2 non-Schengen Heinemann shop from 1 June to 31 July can avail of tastings of Le Rosé’ and a GWP of a bottle stopper with every two bottles purchased.

Available to global travel retail, Le Rosé is a fresh, fruity and delicate rosé Champagne, with notes of red fruits – strawberry, raspberry, blackberry and blueberry – balanced by citrus notes.

“We’re delighted to be able to offer the special edition Le Rosé Fruit Market to global travel retail,” commented Edouard de Boissieu, Head of Travel Retail at Champagne Lanson.

“The gift box offers a really fresh approach for our cuvées and offers extremely attractive shelf appeal, truly representative of the product inside.

“We are also confident that the HPPs planned this year with our retail partners will act as a perfect showcase for Le Rosé Fruit Market and Champagne Lanson.

“We know from first-hand experience how important and effective promotions such as this can be and our very grateful to our retail partners for giving us this opportunity.”

To watch an in-depth video interview with Champagne Lanson President François Van Aal and Head of Travel Retail Edouard de Boissieu, click here.

Stay close to TRBusiness for a forthcoming, in-depth report on Maison Lanson.

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