Belgian chocolatier Leonidas will unveil a travel retail exclusive Snacking line at next month’s TFWA World Exhibition in Cannes (Blue Village, D24).
The new range has been designed to add snacking and sharing to the brand’s traditional gifting line-up, and expand its offer at dedicated placements such as the check-out area. It will be available from October.
Leonidas Global Travel Retail Sales Manager William Legallais commented: “This Snacking range targets incremental sales and increased basket size in travel retail and is a strong point-of-sale product. There is no intention to cannibalise our existing products. This new line complements our core gifting range which proudly wears our stand-out blue and gold colours.”
He added: “We have a strong line-up of products ready for the TFWA World Exhibition and are looking forward to sharing this and other innovations with retailers and guests at the event, as confectionery continues to be a leading driver in global travel retail.”
Leonidas cited research by m1nd-set which indicates that confectionery is one of the most purchased categories globally, claiming the second highest footfall (23%) and the second highest conversion rate (48%).
The brand also pointed out that confectionery sales are back to pre-Covid levels, particularly in Europe, with the category attracting strong interest from Gen Z and Millennial consumers.
The Leonidas Snacking line-up
The new Snacking collection includes Orangettes, Crousty, Sea Shells, Stones, Mendiants and Marshmallows. All products are alcohol- and palm oil-free, and contain 100% pure cocoa butter and sustainable cocoa.
The Orangettes pochette features 14 candied orange peel pieces coated in dark chocolate. The Mendiants pack comprises 12 dark, milk and white chocolate discs decorated with pecan nut, almond, hazelnut and dried fruits.
The Crousty box contains 21 crunchy biscuit and praliné treats, coated in milk & dark chocolate. The Stones pack holds 50 almonds coated with milk, dark or blond chocolate.
The Seashells box contains 15 milk chocolates, with a praliné and caramel flavour. The Marshmallows pack features eight marshmallows, flavoured with floral honey notes, and coated with dark and milk chocolate.
New confectionery collections
To celebrate its 110th anniversary, Leonidas has also revamped its core range with eye-catching blue and gold brand colours, and sleeves designed to highlight product details.
The brand refresh, unveiled in April this year, aims to highlight Leonidas’ premium quality, and will also be a major feature of the brand’s stand in Cannes.
In addition to its new Snacking collection, Leonidas will present a new line for children (targeted at adults buying for younger travellers) at the TFWA show. The colourful range of products will be available in global travel retail from October, with additional treats in the pipeline for next year.
The new children’s line focuses on eight colourful, fun animals, which are available in various shapes and sizes. These include chocolate balls, milk chocolate and marshmallow teddy bears and chocolate pencils.
Like all Leonidas chocolates, this new range is made with high-quality, sustainable ingredients. The packaging features popular animal motifs, including lions, unicorns, pandas, dinosaurs, hippopotami and monkeys.
Lastly, Leonidas will relaunch its popular Napolitains range at this year’s TFWA World Exhibition, and highlight its strong sustainability strategy.
“Sustainability is an everyday mindset at Leonidas,” Legallais explained. “We place the future of the planet and the satisfaction of our customers on an equal footing, and do all we can to produce chocolates and pralines in the most environmentally responsible way possible.
“We are aware that the road is still a long one, but we have already undertaken several steps and made changes that allow us to attain our objective: to contribute to leaving future generations a world that is more sustainable.”
Leonidas has used certified cocoa in its products since 1 October 2021. “Thanks to this certification, the living and working conditions of 2,450 cocoa growers and their families have been improved,” Legallais confirmed.
He also noted that the company’s packaging is, like its chocolate, of sustainable origin. The majority of the brand’s cardboard/paper packaging is FSC-certified while using PET or polypropylene that is made up of at least 50% recycled materials and is 100% recyclable.