LEX by Nemiroff has launched in duty free worldwide.

Ukrainian spirits brand Nemiroff has launched its ultra-premium vodka LEX by Nemiroff in duty free stores worldwide.

Through a landmark partnership with Gebr. Heinemann, the one-litre bottles are now available in locations across countries including Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey, marking a pivotal step in Nemiroff’s international expansion.

The rollout began with a high-profile pop-up tasting event at Hamburg Airport, Gebr. Heinemann’s hub city.

Further activations are underway, with tasting bars at Düsseldorf Airport offering passengers a chance to experience the vodka.

The campaign will peak during the 2025 travel season, with exclusive tasting experiences planned at Munich Airport’s Terminal 2 Schengen, Non-Schengen, and Satellite T2 Non-Schengen shops from August to September, coinciding with the influx of visitors for Oktoberfest.

Further activations ahead

Nemiroff has ambitious plans to sustain this momentum, with additional brand activations scheduled through 2025 and early 2026 in Vienna, Baku, Almaty, and Istanbul.

A flagship tasting pop-up at Frankfurt Airport, a major European travel hub, is set for February and March 2026, aiming to captivate global connoisseurs.

Yuriy Sorochynskiy, CEO of Nemiroff, said: “This partnership with Gebr. Heinemann is more than a listing – it’s a gateway to the world for LEX by Nemiroff. It embodies our relentless ambition to bring Ukrainian excellence to the global stage.

“LEX is our masterpiece, a symbol of heritage, resilience, and refined taste. And now, travellers across the globe can discover its spirit.”

High-profile pop-up tasting event at Hamburg Airport, Heinemann’s hub city with further activations underway at Düsseldorf Airport.

Manuel Schilling, Head of Buying Spirits at Heinemann, added: “We are proud to welcome LEX by Nemiroff to our global assortment – a brand that combines bold innovation with authentic craftsmanship.

“This collaboration stands as a testament to what strong partnerships can achieve: bringing exceptional products to international travellers and creating meaningful brand experiences along the way. Together with Nemiroff, we look forward to shaping a premium vodka presence in travel retail that is as distinctive as the product itself.”