Lily & Magnolia Blossom Collection attracts shoppers at Heathrow T5

By Luke Barras-hill |

The fragrance boasts a signature scent of pear.

Molton Brown is creating excitement for travel retail shoppers after launching the Lily & Magnolia Blossom Collection.

Available in four skus – an eau de parfum, eau de toilette, a body lotion and a bath & shower Gel – the fragrance is being targeted at travellers at Heathrow Airport Terminal 5 as part of the brand’s Chinese New Year engagement campaign.

The collection has already performed ‘extremely well’ on TMall Global in China, says Molton Brown, by tapping into the brand’s British heritage and style.

Rosie Cook, Molton Brown Associate Director Global Travel Retail, said: “The arrival of Chinese New Year brings a sense of celebration and optimism that travel retail and travelling shoppers need now more than ever.

“The feeling of rejuvenation and hope brought on by the blend of lily, magnolia and pear within this fragrance speaks to the rebirth and rebuilding which we are all hoping to see emerge from the green shoots of recovery which are currently appearing around the world.”

The fragrance boasts a signature scent of pear, complemented by top notes of magnolia, white tea and green mandarin.

Users will discover lily of the valley at the heart, with peony, freesia and base notes of warm sandalwood, white musk and ylang-ylang.

For an in-depth interview with Rosie Cook, Associate Director Global Travel Retail, Molton Brown, click here.

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