Peter Zehnder, Head of Global Travel Retail, Lindt & Sprugli, spoke to TRBusiness at TFWA Singapore to uncover its biggest innovations of the year,  its strong performance across APAC during H1 2025, and the acceleration he sees for the future of the company in the region.

Zehnder revealed: “Asia is a a very important market for us. We are very happy with our start to the year, as overall we have high single-digit growth in Asia and we see an acceleration coming along.

China is still a little bit soft, but in India and the Middle East we see double-digit growth.”

He also commented upon the importance of innovation within the channel, highlighting the chocolatier’s ‘crispy, creamy, dreamy’ coco-wafer range, available in Changi and rolling out across Asia presently, as well as its Dubai-style chocolate, currently available in 30 airports globally.

“In travel retail especially we see novelty is really driving business and the category, not just in confectionery but in all categories. Highlights of this year are the Lindt Choco-Wafer, which had its pre-launch with Changi, and will be rolling out at [TFWA] Cannes in October.

Second we have Dubai- style chocolate. We have launched already in 30 airports, with twenty more to come as of June.”

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