Lindt Dubai Style Chocolate has won numerous travel retail awards.

Lindt & Sprüngli is celebrating the continued worldwide success of its award-winning Lindt Dubai Style Chocolate, now firmly established as one of travel retail’s most recognisable and best-selling icons.

The product was recently honoured with both Food & Confectionery Product of the Year and Best Confectionery & Food Product at this year’s Frontier and Travel Retail Awards in Cannes, reinforcing its status as a standout performer in the category.

The product introduced travellers to a distinctive flavour combination of Lindt milk chocolate blended with pistachio paste, crispy kadayif and almond brittle. Its debut at Zurich Airport was an instant landmark moment, with the first batch selling out within 15 minutes even under a one-per-person purchase limit.

As of November 2025, Lindt Dubai Style Chocolate is listed in more than 100 airports worldwide, with sales surpassing 2.2 million tablets since launch. It has become Lindt GTR’s number one SKU, demonstrating how a single creation can captivate consumers globally while delivering sustained category growth.

Driving category growth and new shopper engagement

The recipe aligns closely with global trends in super-indulgence, texture exploration and flavour discovery. Younger travellers in particular have been drawn to its combination of sensory richness and the excitement of trying something new.

The product’s success has been supported by premium packaging.

Its balance of familiarity and novelty has helped bring fresh shoppers into the confectionery category while strengthening Lindt’s connection with an increasingly diverse, internationally minded consumer base.

The product’s success has also been supported by premium packaging and consistent merchandising in key airport environments, ensuring strong visibility and a unified presence across a wide variety of travel retail locations.

Expanding the experience: new formats and gifting moments

Lindt has now evolved Dubai Style Chocolate beyond a single hero product into a growing platform within its global travel retail portfolio. The brand has introduced new formats designed to extend its appeal across different passenger needs and gifting occasions. The Lindt Dubai Style Chocolate Countline (40 g), for example, brings the flavour into an on-the-go snacking moment, offering travellers a quick self-treat with the distinctive pistachio-kadayif profile, while Lindt Dubai Style Chocolate Pralines (90 g) provide an elegant assortment aimed at travellers seeking a premium souvenir or thoughtful gift.

Dubai Chocolate is available across a growing product portfolio. 

Together, these developments widen Lindt’s reach across multiple purchase moments and support the company’s mission to “enchant the world with chocolate”.

Riding the wave of “pistachio mania”

The product’s popularity has contributed to a broader surge in consumer interest that Lindt refers to as “Pistachio Mania”. To meet this growing global appetite, Lindt has introduced a complementary Limited Edition Pistachio Range. This includes Lindor Assorted with Pistachio (400 g), Napolitains Assorted with Pistachio (500 g) and Maxi Plaisir Milk Almond Pistachio (150g). Each SKU showcases pistachio as both a luxurious ingredient and an accessible flavour signature, helping to establish it as a defining element of Lindt’s travel retail universe.

Brands are calling the chocolate’s popularity “Pistachio Mania”.

Global visibility through immersive activations

The rise of Lindt Dubai Style Chocolate has been supported by high-impact activations in major hubs including Paris Charles de Gaulle, Vienna – where a large-format digital screen formed part of the execution – Palma de Mallorca, Taipei Songshan and Bogotá, where a three-month Mega Event delivered standout visibility and strong levels of trial. At Buenos Aires Ezeiza Airport, sales exceeded 2,000 pieces per day during activation periods, underlining both consumer demand and retailer support.

These striking displays and brand worlds help increase penetration of the confectionery aisle, one of travel retail’s ongoing challenges, while encouraging travellers to re-engage with the category.

Peter Zehnder, Head of Global Travel Retail, Lindt & Sprüngli, said: “Lindt Dubai Style Chocolate represents everything we strive for in travel retail: craftsmanship, innovation, and emotional connection. Its success has shown how an inspired flavour idea can become a true global favourite, driving category growth while creating joyful moments for travellers everywhere. We’re proud to see how it continues to open new doors, from expanded formats to exciting activations, as part of our ongoing mission to enchant the world with chocolate.”

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