The Lindt & Sprungli Travel the World campaign targets millennial shoppers with gifts and activations during the summer holiday period.

Lindt & Sprüngli Travel Retail has launched its new Travel the World campaign as part of its mission to make journeys more magical.

The activity will target millennial shoppers with gifts and activations during the summer holiday period, as new research reveals growing passenger interest for tailored and souvenir products.

Lindt & Spungli Travel Retail says the Travel the World campaign will be headlined by the new Lindt Napolitains World Traveller Collection 360g range.

The suitcase-style souvenir comprises six flavours. These are Swiss Milk, Hazelnut, Dark, Lindor Milk, Cresta Milk-Crisp and Cresta White-Crisp.

WORLD TRAVELLER COLLECTION

The Lindt Napolitains World Traveller Collection is available in five designs representing some of the world’s top holiday destinations, including UK, US, Brazil, Switzerland and Spain. The bespoke-designed tin is also crafted to be re-used.

This year, the campaign will travel to further holiday destinations including São Paulo and Rio de Janeiro in July, London Heathrow, Madrid, Barcelona and Dubai. It will be supported with an influencer and Instagram initiative with the hashtag #Lindtworldtravellercollection

According to latest research from Lindt & Sprüngli Travel Retail and NPD Travel Retail, gifting remains one of the primary purchase drivers in the confectionery category, with travellers frequently buying exclusive and destination-themed confectionery products as presents and souvenirs.

Peter Zehnder, Head of Lindt and Sprüngli, Global Duty Free Division commented: “The summer holiday period traditionally leads to an uptick in confectionery sales, with more people travelling for leisure and looking for unique gifts and souvenirs to take home.

“Our research shows that all-important millennial travellers are increasingly seeking highly personalised gifts that evoke a genuine sense of place. Our latest Travel the World campaign, featuring our ever-popular Lindt Napolitains World Traveller Collection, will enable travel retailers to maximise sales from this trend and drive further growth in the confectionery category.”