Lindt & Sprüngli Travel Retail is to launch ‘innovative and travel exclusive’ chocolate products at this year’s TFWA Cannes Exhibition.
Items on display will range from its bestsellers to new flavours, an extension of its souvenir selection and new gifitng products and solutions.
According to the company, Lindor is one of the confectionery category’s most versatile brands, meeting many different passenger needs including gifting, sharing and self-treating.
Lindt will continue to embrace this trend by unveiling new products in its Lindor range in Cannes. These will include Lindor 175g Mini Tubes, which are aimed at millennial travellers, a demographic in which a prominet increase in self-treat has been noted.
DARK CHCOLATE DEMAND
The new 70% Dark Chocolate Mini Tube 175g will also be launched. This taps into the growing demand for dark chocolate, particularly from the Asian consumer.
Lindt master chocolatier Matthew Müller will present a live chocolate-making demonstration showing how smooth melting Lindor balls are made.
Lindt & Sprüngli Travel Retail will showcase the Lindor Charms Gifting Station and Lindt Magical Selfie Mirror, its latest innovations in personalised gifting. These will be available for visitors to try at the Lindt booth in Cannes.
New Lindt novelties for the Christmas 2019 and Chinese New Year 2020 ranges will also makes their debuts in Cannes.
Gifting specialist Lindt & Sprüngli brings to life its Lindt Assorted Napolitains World Traveller Collection, giving travllers the opportunity to bring home a memory of their travels.
The latest additions to this collection will be featured in a Cannes-themed display. These souvenir products are aimed at millennials and were launched through a recent campaign at Zurich Airport. The campaign is now being rolled out to the USA, Spain, UK, Brazil, UAE and other popular holiday destinations.
Lindt & Sprüngli Travel Retail will also introduce a new brand entitled Caffarel to the travel retail market. Caffarel is an Italian authentic speciality product containing fine chocolate and piedmontese hazelnuts.
In addition, Lindt & Sprüngli will use the show inform its clients about the Lindt Sustainability Plan with focus on the Lindt & Sprüngli Farming Programme. The aim of this is a 100% traceable & verified cocoa bean supply chain until 2020.
Peter Zehnder, Head of Global Duty Free Division, Lindt & Sprüngli said: “We believe that by striving for innovative, high-quality products and executions, together with our sustainability agenda through the Lindt & Sprüngli Farming Programme, we will convince ever more demanding, quality seeking confectionery shoppers to increase their spending in the confectionery aisle.
“Research shows that increasing numbers of Asian millennials are looking for a more qualitative and refined approach, perfectly fitting the incredible environment retailers have established at airports worldwide. As the anchor brand in premium chocolate, we aim to be the first partner of choice for our clients and work together with them to increase in the growing, yet still low penetrating, travel retail confectionery category.”
Lindt & Sprüngli will continue supporting the travel retail channel as part of its 175th anniversary celebrations taking place throughout 2020. The activity will include the opening of the Lindt Home of Chocolate at its headquarters in Kilchberg Switzerland.
The Lindt Home of Chocolate will boast a multimedia and interactive exhibition, a research facility and show production. It will also house the world’s largest Lindt chocolate shop, a Lindt café and a Lindt Chocolateria where chocolate courses can be taken.
A huge chocolate fountain, measuring eight metres tall, will be erected in the entrance area.