Loacker’s new Around the World Travel Bag offers an assortment of Loacker’s miniatures.

Loacker is reinforcing its focus on gifting and travel-friendly formats with the launch of its new Around the World Travel Bag, set to be showcased at the TFWA Asia Pacific Exhibition & Conference in Singapore.

Developed exclusively for the global travel retail channel, the new format responds to growing demand for premium, convenient gifting solutions. The 245.8g bag features a built-in handle for easy portability and eliminates the need for additional packaging, while its vibrant design highlights iconic global landmarks to enhance shelf appeal.

Inside, the product offers a curated assortment of Loacker’s miniature specialities, including Napolitaner, Vanilla and Cremkakao wafers, alongside Tortina Mini, Patisserie Coconut and Chocolaterie Dark Chocolate. The variety-led mix is designed to appeal to a broad spectrum of travellers, from families to those seeking shareable treats or premium gifting options.

Commenting on the launch, Juan Miguel Cabrera, Head of Travel Retail and Duty Free at Loacker, said: “After a particularly dynamic year in 2025, during which we celebrated our 100th anniversary, our focus for 2026 is on strengthening our core offer within travel retail.

“I’m very excited to present the new Around the World Travel Bag to our partners in Asia Pacific. This product is a perfect example of how we are leveraging our product expertise to develop GTR-exclusive concepts that respond directly to the needs of travelling consumers.”

He added: “Gifting remains a key driver in this channel, and we are confident that this format – which combines strong shelf appeal with ease of portability – will resonate strongly with shoppers looking to bring home a shareable taste experience for family and friends.”

Loacker’s gifting and travel retail-exclusive formats continue to perform strongly across Asia Pacific, supported by long-standing partnerships such as its collaboration with Chocolate Sales & Supplies. Active for nearly three decades, the partnership has helped establish Loacker as a leading brand within Malaysia’s duty-free confectionery market.

Insights from this market – particularly around product differentiation and clear USPs – have informed the development of new concepts including the Around the World Travel Bag.

“Malaysia remains a strategically important market for Loacker within Asia Pacific, and our success there is a testament to the strength of our retail partnerships, particularly our long-standing collaboration with Chocolate Sales & Supplies,” Cabrera added. “At the TFWA Asia Pacific show, we look forward to meeting with both new and existing partners to explore further business opportunities, and continue building sustainable growth across the region.”

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