The new Misto Bontà assortment features individually wrapped versions of Loacker’s most popular formats and flavours.

Loacker is presenting its new 466.5g Misto Bontà variety pack to travel retail partners and delegates at the upcoming TFWA World Exhibition in Cannes (Stand AA11, Yellow Village).

Featuring individually wrapped versions of Loacker’s most popular formats and flavours, the new product has been developed to meet a range of traveller needs, from on-the-go snacking to self-consumption and multi-occasion gifting.

Handy for sharing, the new Misto Bontà assortment contains: 1 x Wafer Thins (37.5g) – Dark Chocolate; 7 x Classic (45g each) – Napolitaner, Double Choc, Vanilla, Cremkakao, Alpine Milk, Cocoa & Milk, Peanut Butter; and 3 x Gardena (38g each) – Hazelnut, Coconut, Chocolate.

It has been especially developed to encourage customers to taste the portfolio, with its bold yet sustainable red packaging featuring an integrated carry handle – a design feature the company says ‘ensures strong on-shelf standout in the high-traffic travel retail environment’.

“We see strong potential in travel retail for our new Misto Bontà introduction, created in response to the growing demand for premium, ready-to-gift (and self-gifting) options, that offer flexibility across a range of usage occasions,” said Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera.

“This format not only delivers product variety and convenience, it also encourages consumer trial across Loacker’s core ranges, helping to build brand awareness at the point of purchase, and supporting category growth.”

Loacker’s new 466.5g Misto Bontà variety pack.

This year Loacker has carried out a number of celebrations and new initiatives to mark its 100th anniversary.

Furthermore, the South Tyrolean confectionery company has strengthened its commitment to sustainability by officially becoming a Benefit Corporation.

Added to this is the release of its first Impact Report, developed in partnership with InVento Innovation Lab, which guided Loacker through the transition and helped define its long-term strategic sustainability goals.

“In addition to celebrating the first 100 years of history, 2025 represents a fundamental moment for the commitment to a responsible future,” commented Loacker Chairman of the Board of Directors Ulrich Zuenelli.

“The transition to a Benefit Corporation reinforces our desire to act with transparency, vision and responsibility.

“We know that change requires collaboration and consistency: it is from here that we want to continue the path we have taken.”

Loacker’s integrated sustainability strategy is rooted in four core areas: ‘Climate action, circularity and environmental protection’; ‘Ethical sourcing and partnership with local communities’; ‘Social responsibility for the wellbeing of employees’; and ‘Pleasure without remorse’.

The company has already developed the Optibake electric wafer kiln with zero direct emissions, in partnership with Bühler Group.

Now, Loacker is focusing on more sustainable packaging solutions, with a key initiative being its flexible printing technology development project.

This is designed to facilitate printing directly onto packaging, thereby eliminating the need for adhesive labels (and related waste).

Looking ahead, Loacker is also investing in research and innovation with the development of a new R&D hub, the Loacker Technology Center.

“The Loacker Technology Center will serve as a cornerstone for our future growth,” said Cabrera.

“More than just a hub for product innovation, it will play a vital role in advancing our sustainability agenda by integrating technological progress with environmental responsibility.

“As consumer expectations around sustainable confectionery in global travel retail continue to rise, it is imperative that we step up and further intensify our efforts in order to meet – and exceed –  these evolving demands.”

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