Global British skincare brand Elemis is now a Certified B Corporation, marking a new milestone in the L’Occitane Group’s wider journey to achieving B Corp certification.

An operationally independent subsidiary of L’Occitane Group, Elemis completed its own B Impact Assessment.

The brand, which has a 30-year heritage, worked hard over two years to implement changes to practices across the business.

Key changes included: diversity, equity, and inclusion (DE&I) training and mentoring programmes for all employees to ensuring fair wages and working conditions.

The company also looked at everything from packaging changes to new carbon sink projects to achieve its biodiversity and climate goals.

The efforts paid off, with Elemis achieving an impressive, verified score of 93 points in the assessment.

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Elemis now joins a community of more than 6,000 purpose-led businesses that meet B Corp’s exacting criteria.

“We are proud of our B Corp certification, a holistic assessment of a company’s social and environmental impact across all of its stakeholders,” said Séan Harrington, Co-Founder & CEO of Elemis.

“In our view, companies have a responsibility to bring meaningful, positive benefits to society.”

To certify as a B Corp, a company’s day-to-day activities are analysed across five areas: governance, workers, community, environment, and customers.

It is the most comprehensive impact measurement and management tool available and involves a rigorous assessment of the whole business to meet high standards of verified social and environmental performance.

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For L’Occitane Group, pursuing certification signifies being ‘part of a global movement of businesses that share a collective vision of an inclusive, equitable, and regenerative economy’.

The Group was established in 1976 – in tandem with the creation of the L’Occitane en Provence brand – and has long championed sustainability.

The Group recently unveiled its new corporate mission with the mantra: ‘With empowerment we positively impact people and regenerate nature’.

The mission, says L’Occitane, serves as a ‘guiding light’ to steer the actions of the organisation with a collective focus on the triple bottom-line: its people, the planet, and profitability.