The campaign is rolling out across several airports including Paris Charles de Gaulle, Heathrow and Palma.

L’Occitane Travel Retail has launched Sol de Janeiro’s biggest global travel retail campaign to date, with a summer activation spanning more than 50 airports and over 600 retail doors worldwide.

Running throughout the peak travel season, the “Make Life Cheirosa” campaign combines immersive retail experiences, pop-ups, digital media, sampling and exclusive gifts to drive engagement across Europe, North America and Asia-Pacific.

The campaign is rolling out at airports including Paris Charles de Gaulle, Paris Orly, Heathrow, Barcelona, Istanbul, Toronto, Melbourne and Palma, where a series of high-impact installations have been created to bring the Brazilian-inspired beauty brand to life.

The 360-degree activation extends beyond the retail space through out-of-home advertising, branded airport trolleys, digital screens, floor graphics, social media campaigns and CRM communications, aiming to engage travellers throughout their airport journey.

At the heart of the campaign are experiential pop-ups featuring fragrance discovery, product demonstrations, sampling and interactive photo opportunities. Promotional teams are encouraging passengers to explore the brand’s latest launches, while exclusive gifts with purchase include scented bracelets, luggage tags and limited-edition keyrings.

The campaign also highlights several recent product launches, including the new Jelly Perfume Balm, Sol de Janeiro’s first solid fragrance format, available in Cheirosa 62, Cheirosa 68 and Cheirosa 40 variants. Other featured products include the new Hydrating Jet Set travel collection and additions to the Body Badalada body care range.

At the heart of the campaign are experiential pop-ups featuring fragrance discovery and product demonstrations.

Marion Amirouche, Senior Brand Manager, Sol de Janeiro at L’Occitane Travel Retail, said: “Summer travel is all about anticipation, discovery and creating memories, making it the perfect moment to bring our Make Life Cheirosa philosophy to life.

“This is our most ambitious global travel retail campaign to date, combining immersive experiences, vibrant storytelling and our latest product innovations to surprise and delight travellers at every stage of their journey. From playful gifting to joyful beauty rituals inspired by Brazil, we’re inviting travellers everywhere to make life Cheirosa.”