According to the company, one CC Crème is sold every 12 seconds.

L’Occitane Travel Retail has relaunched its Erborian brand’s best-selling CC Crème with a cleaner, more potent formula, and an expanded shade range to cater for a more diverse variety of skin tones.

The updated line-up now includes three new shades – Porcelain, Caramel and Deep – joining the existing Clair and Doré options that are already available in travel retail.

The enhanced formulation retains Erborian’s unique Korean patented, encapsulated pigment technology, said to deliver instant tone adaptation and a luminous, second-skin finish.

Boosted skincare benefits include 2% Centella Asiatica, to soothe and improve elasticity, alongside added hyaluronic acid for deep, long-lasting hydration. SPF30 offers sun protection.

Revamped packing features a monoplastic tube for optimal recyclability, and FSC-certified paper for the outer box. The CC Crème is available in travel-friendly 15ml and 40ml formats.

Three new shades – Porcelain, Caramel and Deep – join the existing Clair and Doré options, to cater for a more diverse variety of skin tones.

Throughout October, the relaunch is being supported by a promotional campaign across selected European and Middle Eastern hubs including Paris Charles de Gaulle, Paris Orly, Nice, London Heathrow, Rome, Madrid, Barcelona, and Brussels airports.

First launched in 2013, Erborian’s CC Crème set a benchmark for hybrid skincare, offering light coverage and colour correction, with a luminous finish. Clinical testing of the new formulation shows that 95% of users report more luminous skin, while 93% say they like their bare skin more after use.

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