L’Occitane Group has unveiled a new corporate mission statement, ‘With empowerment we positively impact people and regenerate nature’, representing the next phase in its ambitious transformation into what it calls, ‘a geographically balanced, multi-brand Group’.
All of the company’s employees were invited to contribute to the mission before its launch internally last September.
To protect the mission over time and truly incorporate it into decision-making, the Board and shareholders have approved amending the company’s Articles of Association to include ESG considerations.
The Group also created a Sustainability Committee and each member of the leadership team has signed a letter committing to be a steward of the company’s mission.
In July, L’Occitane Travel Retail Asia Pacific launched its first sustainability concept store in Hainan at Sanya International Duty Free Shopping Complex in Haitang Bay.
It showcases L’Occitane’s deep commitment to sustainability, having been constructed from 84% eco-certified materials in line with the brand’s guiding principle of ‘Rethink, Recycle, Reduce’.
The brand has noted a growing interest in sustainable products as well as a greater focus on wellness products this year – both of which point to the move towards more ‘mindful shopping’.
As reported, the company also introduced its Nature Positive pop-ups at airports around the world in travel retail this year.
Among its other activities in the channel, this has helped the company to experience an ‘increase in performance’ of its hero products, new packs and enhanced formulas this year.
“Overall, there is a demonstrable desire to reduce carbon footprint, with products such as our eco-refills and the reduction of unnecessary product packaging,” Mona L’Hostis, Head of Global Travel Retail Marketing, L’Occitane Group, told TRBusiness in an interview for the October e-zine.
The three core principles of the recently announced mission are: To empower: the Group means to inspire innovation and unlock new opportunities for its stakeholders at every level, allowing them to create change and bring out the best in one other. This ethos extends to inspiring and bringing value to all its consumers and communities.
Secondly, to ensure the Group’s actions have a positive impact on people is demonstrated by its unwavering commitment to the communities with which it works in terms of ethical sourcing, design, manufacture and sale of its goods. The Group firmly believes that everyone can make a difference by taking responsibility for one another and nature.
And finally, to regenerate nature: focuses on nature and how the positive actions of all employees can have a direct impact on it. By joining forces, real change can be achieved across the entire cosmetics and agricultural industry.