L’Oréal Travel Retail takes Prada Luna Rossa Ocean to new olfactive horizons

By Luke Barras-hill |

A fusion of augmented reality and 3D is helping to elevate the senses for new masculine fragrance Prada Luna Rossa Ocean, according to L’Oréal Travel Retail.

The new scent was recently unveiled to travellers flying through Europe and the Middle East, including at Dubai International Airport Terminal 1.

An olfactive experience running through mid-September invited passengers to scan a QR code that brought to life the brand’s scent experience using AR and 3D technology.

“The fragrance of sophisticated and fresh contrasts, which narrates the relationship between man and technology, his dynamic dialogue with evolution, with the future, opening onto new horizons, elevates traveling consumers’ experience,” said L’Oréal Travel Retail.

Prada Luna Rossa Ocean will continue to rollout to airports worldwide, with a stopover in travel retail Americas due by the end of the year.

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