Louis XIII Cognac enhances travel retail portfolio with exclusive editions
By Trbusiness Editor |
Louis XIII Cognac aims to take sense of place to a new level with its latest selection of limited-edition coffrets, which showcase a series of destination-inspired travel retail exclusives.
The Maison has also created a new celebratory coffret design, in partnership with traditional papercut artist Liu Lihong, to mark the Year of the Horse.
This Louis XIII Lunar New Year Edition portrays the 2026 zodiac animal, created using traditional Chinese stamp techniques, alongside Hippeastrum flowers, to symbolise blessings of fortune, prosperity and joy.
Among the presentations created exclusively for key global destinations and partners is the Louis XIII Classic Paris Edition Coffret, designed to pay tribute to the City of Light.
This coffret features gold leaf etchings that represent the city’s famous landmarks. The limited edition made its debut last year in Paris Charles de Gaulle airport, in partnership with Extime Duty Free.
Another destination-inspired highlight is the Singapore Edition Coffret, created to mark Singapore’s 60th anniversary (SG60) in 2025. This presentation was launched exclusively with Lotte Duty Free Singapore. The outer packaging is adorned with Singaporean landmarks, including Raffles Hotel, the Marina Bay Sands Hotel, and the Gardens by the Bay.
The Louis XIII Classic Hong Kong Edition Victoria Harbour Coffret was created exclusively for Hong Kong International Airport (HKIA), in partnership with China Duty Free Group.
Originally launched in November 2024 and limited to just 33 pieces, the coffret sold out within a month. The edition returned to HKIA for the 2025 Holiday season, supported by live artist demonstrations of the gold leaf etching technique.
Rounding out the new collection is the Louis XIII Classic Star of the Seas Edition Coffret, developed for Gebr. Heinemann’s cruise retail concept onboard Royal Caribbean’s Star of the Seas. This exclusive coffret features a gold etching of the vessel in motion.
“Travel retail offers us exceptional opportunities to engage with our consumers during moments of anticipation, discovery and celebration,” commented Rémy Cointreau Global Travel Retail CEO Fida Bou Chabke.
“We have significant ambitions for Louis XIII in the channel, and through these limited-edition coffrets and close collaborations with our partners, we continue to elevate the Louis XIII journey with experiences that are both personal and timeless.
“The limited editions perfectly embody our dedication to craftsmanship and heritage, while simultaneously embracing the evolving desires of today’s global traveller.”
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