Low/no alcohol and nicotine Travel Retail Awards introduced

By Faye Bartle |

Travel Retail Awards 2023.Two new product categories – Low- and no-alcohol and Nicotine (non-combustible) – are launching in this year’s consumer-voted Global Travel Retail Awards to reflect up-to-the minute consumer expectations in the duty free and travel retail channel. 

The Low- and no-alcohol award has been created to recognise the rapid rise of the sub-category, which plays an important role in supporting the wellness mentality of consumers, and especially so for Millennials and Generation Zs.

“Is it important to recognise the buying power and influence that these young, travel savvy consumers have over the duty free and travel retail industry’s retail offer – both now and in the future,” said Nigel Hardy, Co-owner and Joint CEO of TRBusiness.

“This new category not only spotlights an emerging consumer preference, but offers a fantastic opportunity for low-alcohol and alcohol-free drinks to be showcased and recognised by shoppers for their innovations.”

The new Nicotine (non-combustible) category echoes the changing landscape in the tobacco sector and the move to provide consumers with potentially reduced risk alternatives to combustible cigarettes.

The award is open to all non-combustible products, such as ‘heat not burn’ varieties, vape, and oral nicotine.

This category will only be evaluated by consumers who are using nicotine and/or tobacco products and who are aged 21 and over.


“We urge suppliers operating in these fields to enter their relevant products to stand a chance of earning a coveted Final, Highly Recommend or Winner seal of approval from m1nd-set’s qualified panel of travelling consumers and our influential bloggers and vloggers,” said Hardy.

“All entrants will receive personalised written feedback from our travel influencers, with a combined following in the millions, which offers a fantastic insight into how consumers see the products as well as the potential ways in which to boost their appeal.”

You can read more about tobacco and nicotine alternatives in our in-depth report, which features in our February 2023 e-zine.

For recent analysis of the no- and low-alcohol category, please turn to the dedicated feature, which ran in our November/December 2022 magazine.

How to enter the 2023 Global Travel Retail Awards

The deadline to enter the 2023 Global Travel Retail Awards is Friday 2 June 2023.

Cost per entry is GBP £275 per submission and the process has been streamlined to make it as quick and easy as possible, thanks to our dedicated online entry process.

Entrants are required to submit 100-500 word description (100 for product categories; 500 for promotion & CSR categories) along with three images. (Please be aware that all product award entries require five samples to be sent to TRBusiness for the judging process.)

Travel Retail Awards 2022

Winners take to the stage to collect their 2022 Global Travel Retail Awards accolades in Cannes.

An important change to note is that, following industry feedback, airports, retailers, rail companies, cruise and ferry companies, and border stores will no longer be automatically enrolled into the awards.

Instead, TRBusiness now welcomes stakeholders from all channels to submit entries with the added ability to provide written feedback and images for consumers’ evaluation.

This new entry process guarantees that shoppers gain a deeper understanding of your ambitions and achievements before they provide their scores.

“The introduction of personalised submissions in 2023 provides industry stakeholders with the opportunity to provide consumers with much more detail,” said Ben Webb, Managing Director, TRBusiness.

“Plus, with categories being refreshed for 2023 to focus on promotional activities and CSR achievements, the consumer judges will be providing their evaluations based on specific initiatives, rather than their overall experience at an airport or a cruise ship, or other channel setting.

“Entrants are encouraged to share why each initiative is important and the impact it has directly or indirectly on consumers’ travelling experiences, such as how an in-store promotion engages with consumers, or the positive impact a sustainability or D&I initiative is having on consumers or the wider world.

“This provides a much more engaging and educational experience for our consumer judging panel.”

Those wishing to enter can check the criteria on the dedicated Travel Retail Awards website. If you need some extra guidance, you can read our top tips on how to enter.

About the 2023 Global Travel Retail Awards

Organised by TRBusiness, supported by event partner m1nd-set, the Travel Retail Awards – now in its sixth year  is the travel retail industry’s first and only awards programme that’s voted for entirely by consumers.

2022 Global Travel Retail Awards.

the packed room at the 2022 Global Travel Retail Awards ceremony. This year’s big event is taking place once again in Cannes on the evening of Tuesday 3 October, 2023, to coincide with the TFWA World Exhibition & Conference.

There’s a total of 15 product categories and six Promotion & CSR categories to enter this year.

The judging method harnesses opinions from 5,000 consumers independently sourced from m1nd-set’s unique and qualified database of international travellers.

CLICK HERE to read more about the methodology.

Plus, all entrants to the 2023 Travel Retail Awards will receive personalised written feedback from our panel of travel influencers, with a combined following in the millions. This information can help companies to refine their product offering to make it even more attractive to consumers.

Research by m1nd-set has shown that 22% of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo and that almost a third (31%) are more likely to purchase a product displaying the ‘Voted by Shoppers’ Winner logo.

READ MORE: Travel Retail Awards 2022: What it means to win

The grand ceremony is taking place at the Hôtel Martinez in Cannes on the evening of Tuesday 3 October, 2023, to coincide with the TFWA World Exhibition & Conference. Be sure to save the date!

READ MORE: [VIDEO] Watch the highlights of the 2022 Global Travel Retail Awards

To enquire about sponsorship opportunities, please email [email protected][email protected] or [email protected].

To find out more about the 2023 Travel Retail Awards, visit travelretailawards.com


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