The Lumene hair care range is available now in travel retail.

Nordic beauty powerhouse Lumene Group is launching its first-ever hair care collection for Lumene, which is available now in travel retail.

The company will showcase the new range at the TFWA World Exhibition & Conference in Cannes, which marks its third consecutive year of participation (Red Village, Booth L25).

Also on show will be Ida Warg Beauty – all with a spotlight on innovation, sustainability and a major category expansion.

Visitors the booth can discover the new Lumene hair care range, which has been developed and produced in-house, inspired by the brand’s deep knowledge of Nordic ingredients and skincare expertise.

Furthermore, they can discover a curated selection of Lumene’s international bestsellers, including the CC Cream, Nordic-C, Nordic Hydra, and Nordic Bloom ranges.

Ida Warg Beauty’s popular self-tan, body care, and hair care collections are more innovations in the spotlight.

The launch of the first-ever hair care collection for Lumene brand builds on the brand’s decades of expertise in skincare.

Senior Formulation Scientist Wenxiang Xuan will be on hand to share knowledge from the company’s R&D and laboratory.

Attendees can also learn more about Lumene Group’s commitment to circularity, sustainability, and the power of Nordic ingredients.

“Lumene Group’s continued presence at TFWA Cannes underscores our strategic focus on travel retail and our mission to bring Nordic beauty innovation to global audiences,” said Camilla Paulsson, Global Head of Travel Retail at Lumene Group.

“We’re excited to introduce our beauty brands and connect with partner who share our passion for sustainable beauty.”

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To further enhance the visitor experience, Lumene Group has introduced a multilingual digital guide, accessible via a dedicated QR code at the booth.

This offers detailed product information and an immersive brand journey in 28 languages.

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