LVMH records slight sales increase

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The LVMH luxurygoods group has reported 'good resilience' in the first half of 2009, recording revenue of E.7.8bn ($11.1bn), reflecting a slight increase over the same period in 2008 despite the global financial crisis.


LVMH also reported that DFS continued its cost cutting efforts to limit the impact of the decrease in international travel which was amplified in the second quarter by health concerns. It said the retailer also benefited from its recent store openings, with the Galleria at Macao reporting 'sustained growth' and a 'promising start' at Abu Dhabi Airport.


The company said that overall profit from all recurring operations came to E.1.3bn ($1.8bn) in a period where LVMH 'increased tangibly' the number of brands under its own distribution control. However, it also reported that brands distributed by third parties suffered massive destocking these distributors – most notably in the business groups of its Wines & Spirits and Watches & Jewelry segments.

Bernard Arnault, Chairman and CEO of LVMH said: ‘The first half results once again demonstrate the exceptional appeal of our brands as well as the effectiveness of our strategy, particularly remarkable given the global economic crisis. LVMH thus proves its exceptional capacity to resist thanks to the strength of its brands, the responsiveness of its organization and the talent of its teams. Louis Vuitton has had a particularly exceptional first half of the year, probably the best in the luxury universe, with double-digit revenue growth and exceptional profitability.

‘Reassured by the good resilience in the first half of the year, the Group approaches the second half with confidence. It will rely upon the creativity and quality of its products as well as the effectiveness of its teams who implement notably cost-reduction measures adapted to the crisis, to pursue further development in its historical markets as well as in high potential emerging markets.’

The company pointed to the highlights of the trading period as follows: a slight increase in Group revenue despite the crisis; Market share gains of all brands with notable double-digit revenue growth at Louis Vuitton, whose profitability continues to be at an exceptional level; Confirmed strong potential of emerging markets, which represent 30% of Group revenue; Considerable destocking by distributors in the Wines & Spirits and Watches & Jewelry business groups; Exceptional resilience of Parfums Christian Dior and Guerlain, which are gaining market share; Growth at Sephora in all of its markets; Solid financial position with a net debt ratio of 32%; Net cash flow from operations before changes in working capital increased by 5%.

Revenues by business group in its various division were as follows: Fashion & Leather Goods rose by 8% to E.2.988bn ($4.270bn); Selective Retailing rose by 7% to E.2.127bn ($3.039bn); Perfumes & Cosmetics declined by 6% to E.1.285bn ($1.836bn); Wines & Spirits declined by 17% to E.1.079bn ($1.542bn); and Watches & Jewelry declined by 17% to E.346m ($494m).

LVMH's commentary on its respective divisions is reproduced in full below:

The difficult economic environment weighed on revenue and profitability of the Wines & Spirits business group. Champagne revenue was impacted by the high stock levels at distributors who destocked massively in the first half. With trends improving slightly in the second quarter, the Cognac business was more resilient and was supported by its Asian markets. While sticking to cutting costs and vigorously selecting its investments, the Wines & Spirits business group will continue its value strategy and maintain its strong culture of innovation.

The Fashion & Leather Goods business group saw revenue growth of 8% in the first half of 2009. Profit from recurring operations stood at E.919m ($1.313bn). Louis Vuitton increased its progress in all of its markets thanks to the quality of its products and the control of its store network. The brand registered double-digit revenue growth in the first half of 2009 and strengthens its position in all regions. Asia and Europe confirmed their strong momentum and the United States showed good resilience. As the Yen strengthened, the Japanese at the beginning of the year made purchases outside of their own country.

The brand is always supported by an incomparable innovation capacity, illustrated notably by the launches of numerous timeless lines and the creations by Marc Jacobs in honour of Stephen Sprouse, which enjoyed a worldwide success with clients in the first half. The other fashion brands were penalised, notably in the second quarter, by the continued difficult environment at large department stores. Fendi, however, saw an improvement in its performance in the second quarter and Donna Karan consolidated its progress in terms of positioning and profitability.

The Perfumes & Cosmetics business group increased its market share in the first half of 2009, despite revenue decline due to destocking by distributors. With a still high comparable base, the second quarter saw a slight increase in orders from retailers who considerably reduced their stock levels at the beginning of the year. Profit from recurring operations stood at E.121m ($173m). By accelerating the development of its star lines, Parfums Christian Dior proved its good resilience and increased its market share.

Beyond the global success of J'Adore, the first half was notable for the progress of Miss Dior Ch?rie and Eau Sauvage, the leading French male fragrance. In make-up, the new foundation, Diorskin Nude, was very successful. Guerlain successfully launched its new lipstick Rouge G and benefited from the continued rise of the mythic Shalimar. Givenchy released its masculine perfume Play. Sustained by their international expansion, Benefit and Make Up For Ever accomplished good performances.

Revenue from Watches & Jewelry decreased by 17% in the first half of 2009. Profit from recurring operations stood at E.20m ($28.5m). In a particularly difficult environment marked by destocking at retailers, the Watches & Jewelry brands have focused on strengthening their iconic lines and maintaining rigorous cost management. TAG Heuer won market share in the United States thanks to its targeted actions, and continued its expansion in Asia. Confirming its position as a rising star brand, Hublot showed good resilience and opened its new manufacture near Geneva. Zenith celebrated 40 years of El Primero and Montres Dior continued to develop its Christal line. Chaumet, De Beers and Fred concentrated on improving the productivity of their networks and their boutiques.

The Selective Distribution business group saw revenue growth of 7% in the first half of 2009. Profit from recurring operations stood at E.129m ($184m). DFS continued its cost cutting efforts in order to limit the impact of the decrease in international travel which was amplified in the second quarter by health concerns. DFS benefited, however, from its recent store openings which are confirming their potential. The Galleria at Macao, in particular, saw sustained growth and a second site is going to be opened on the island. The outlet at the heart of Abu Dhabi airport has made a promising start.


Sephora registered revenue growth in all of its markets in the first half of 2009, and an increase in its profit from recurring operations. It continues to win market share through the strengthening of its commercial reactivity and innovative and exclusive service and product offers. Its network of stores continues to grow in the most promising markets, notably in China where the expansion proceeds at a sustained pace.

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