M1nd-set and Generation launch new entity

By Charlotte Turner |

Swiss based research and analysis firm m1nd-set – owned and run by David Perroud and Peter Mohn –  is entering into a new partnership with Swedish-run Generation Research – recently bought out by Fredrik Lindh – to create a new ‘mega data’ ‘research entity’ for the travel retail industry.

 

The two companies are combining their respective strengths in market analysis, insights and research to create a new research tool ‘offering 360° research services and holistic market data’.

 

The new endeavour, which will be named ‘m1nd-set Generation’ will remain a separate entity from the companies’ existing businesses, but form ‘the industry’s largest one-stop resource for market data’.

 

According to Mohn the company will be retaining the staff from both companies and will be making some new appointments in the near future.

 

Mohn told TRBusiness today: “Interestingly we have had some spontaneous applications of senior people in the industry when we confidentially mentioned our plans to them, which we take as a compliment and this shows how much they trust and support this JV.

 

M1ND-SET AND GR TO OPEN NEW OFFICES

“We are already interviewing a few people who we think would further strengthen our teams.”

Mohn also told TRBusiness that the new entity has plans to open an office in Asia and in the Americas. “At some point there will be a new company logo, but we are currently focusing on getting our products and services up to full speed,” add Mohn.

 

The partnership says it will draw on the strengths, know-how and data-equity of both partners to detail they will be able to offer the industry.

 

“The new entity will benefit from m1nd-set’s extensive airport interviewers’ network around the world and use it to gather critical insights on-site that will enrich its sales estimation models,” says m1nd-set and GR.

 

TOGETHER YET STILL SEPARATE ENTITIES

Both the m1nd-set and Generation Research teams will have access to a much larger data- base of information including sales figures, passenger behavioural data and traffic data, resulting in even more actionable research conclusions and recommendations.

 

Focussing on providing holistic region wide data, m1nd-set Generation will be offering clients a combination of their respective data services. In addition, the region specific data-sets will include macro-economic data relevant to the industry.

 

Both m1nd-set and Generation Research will continue to provide their existing research services to the industry which will remain accessible to current and future clients independently of the new market research tool.

 

Currently Generation Research provides its market performance and forecast data to TFWA and other associations such as ETRC, as well as over 90 companies in the industry, a service it has been providing for the past 30 years.

 

M1nd-set will also continue providing bespoke market research and consumer insights to its almost 50 clients from the travel retail sector as well as the unique airline passenger satisfaction research “Airs@t” which is subscribed to by over 20 leading global airlines.

 

TRBusiness interviewed Peter Mohn last year in Cannes.

M1nd-set’s Peter Mohn commented: “Every company has unique research needs and we have spent a great deal of time talking to our respective partners and clients to assess how we can meet this demand even better.

 

“This is why we developed this “mega-data” project and we are delighted to partner with another market leader to provide this unique holistic approach. Literally every single company we have talked to about this supports our initiative.

 

“We feel a strong trust from our clients regarding our credibility and data accuracy, as well as our strengths in delivering actionable insights and consultancy, so this is a logical next step.”

 

COMBINING STRENGTHS

M1nd-set’s co-owner David Perroud said: “Both companies have key strengths and assets and by combining these, we can consolidate our work and provide a really useful and much awaited service for the industry.”

 

Fredrik Lindh of Generation concludes: “It’s extremely interesting to come into a company and an industry with a fresh perspective. Having spent a great deal of my career analysing financial markets, optimising client services and investments, I knew that this industry would be a new and fascinating challenge.

 

“When Peter and David approached me with their idea of how they would like to change the Travel Retail Business Intelligence, it felt like we were speaking the same language from day one.

 

“Generation Research has for decades been a company dedicated to the travel retail industry, where our partners have felt comfortable to share information and knowledge for the benefit of all. I’m delighted we will be expanding our already experienced team with this new venture and collaborating with the great team at m1nd-set. Together we are taking business intelligence in travel retail to the next level.”

 

 

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