M1nd-set: ‘Five Things You Need To Know’ on… the paths to purchase

By Luke Barras-hill |

The next edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders, is now live.


This easily digestible portion of five quick stats – brought to you by the leading travel retail consumer research agency m1nd-set – offers timely updates on what you really need to know, now.


In this instalment, we find out that 71% of first time buyers purchase duty free exclusive products (vs 42% of non-first-time buyers) with ‘Good Value for Money’ (39%) being the main purchase driver.


Among the chunk of useful, bitesize insights, m1nd-set also reveals that 74% of first time buyers are ‘positively influenced to purchase following interaction with the shop staff’ (vs 48% of non-first-time buyers).


M1nd-set will unbox this topic in more detail in its next newsletter.


Infographic-September-2nd edition



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