Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.M1nd-set: ‘Five Things You Need To Know’ on… the influence of sales staff
By Luke Barras-hill |
The next edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders, is now live.
This quick-fire dose of five statistics – brought to you by the leading travel retail consumer research agency m1nd-set – offers timely updates on what you really need to know about the travel retail market, now.
In the latest edition, we discover that the top-performing duty free shops boast a staff engagement rate of 68%, versus 26% in the poorest performing stores.
Overall, 46% of buyers that interact with sales personnel are positively influenced by them in the path to purchase, with electronics (53%), skincare (51%) and perfumes (50%) ranking among the highest categories where sales staff have had the most positive influence on the purchase.
Scroll below for more essential knowledge chunks, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s October newsletter.
Mondelēz WTR debuts Toblerone Strawberry Matcha at Singapore Changi
Image Credit: Mondelēz WTR Mondelēz World Travel Retail (WTR) has partnered with Changi...
ON LOCATION: Frankfurt’s art‑led Terminal 3 opens with big retail and F&B push
Image Credit: Fraport Frankfurt Airport’s new Terminal 3 was officially opened today,...
Heathrow Airport revenue up but outlook uncertain in Q1 update
Image Credit: Heathrow Airport London Heathrow has reported overall revenue of £844 million...
In the Magazine
TRBusiness Magazine is free to access. Read the latest issue now.
