M1nd-set: ‘Five Things You Need To Know’ on… the influence of sales staff

By Luke Barras-hill |

Standard post slide_October_1st editionThe next edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders, is now live.


This quick-fire dose of five statistics – brought to you by the leading travel retail consumer research agency m1nd-set – offers timely updates on what you really need to know about the travel retail market, now.


In the latest edition, we discover that the top-performing duty free shops boast a staff engagement rate of 68%, versus 26% in the poorest performing stores.


Overall, 46% of buyers that interact with sales personnel are positively influenced by them in the path to purchase, with electronics (53%), skincare (51%) and perfumes (50%) ranking among the highest categories where sales staff have had the most positive influence on the purchase.


Scroll below for more essential knowledge chunks, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s October newsletter.


Infographic_October_1st edition




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