M1nd-set: ‘Five Things You Need To Know’ on… the influence of sales staff

By Luke Barras-hill |

Standard post slide_October_1st editionThe next edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders, is now live.

 

This quick-fire dose of five statistics – brought to you by the leading travel retail consumer research agency m1nd-set – offers timely updates on what you really need to know about the travel retail market, now.

 

In the latest edition, we discover that the top-performing duty free shops boast a staff engagement rate of 68%, versus 26% in the poorest performing stores.

 

Overall, 46% of buyers that interact with sales personnel are positively influenced by them in the path to purchase, with electronics (53%), skincare (51%) and perfumes (50%) ranking among the highest categories where sales staff have had the most positive influence on the purchase.

 

Scroll below for more essential knowledge chunks, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s October newsletter.

 

Infographic_October_1st edition

 

 

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

"Growing appetite for sustainable & local products"

With international passenger traffic rebounding, consumers are demonstrating a craving for...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend