M1nd-set: ‘Five Things You Need To Know’ on… why shoppers do not buy

By Luke Barras-hill |

Standard post slide_October_2nd editionWelcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

This time, m1nd-set reveals that leisure travellers (74%) are the predominant non-shopper group, followed by males (55%).

The chief reason flagged by shoppers for not filling their trolleys or baskets is ‘No Motivating promotions/sales’ (39%), with Americans (41%) tying particular importance to these aspects.

Regionally, airports in Latin America (54%) host the highest proportion of travel retail non-shoppers. Meanwhile on a category level (globally), electronics (78%) faces the highest conversion challenge when it comes to coaxing spends from discerning consumers.

Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.

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To read previous episodes of ‘Five Things You Need To Know’, click the relevant links below.

M1nd-Set: ‘Five Things You Need To Know’ on… the influence of sales staff

M1nd-set: “Five Things You Need To Know’ on… the paths to purchase

M1nd-set launches ‘Five Things You Need To Know’ with TRBusiness

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