Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.M1nd-set: ‘Five Things You Need To Know’ on… why shoppers do not buy
By Luke Barras-hill |
Welcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.
Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.
This time, m1nd-set reveals that leisure travellers (74%) are the predominant non-shopper group, followed by males (55%).
The chief reason flagged by shoppers for not filling their trolleys or baskets is ‘No Motivating promotions/sales’ (39%), with Americans (41%) tying particular importance to these aspects.
Regionally, airports in Latin America (54%) host the highest proportion of travel retail non-shoppers. Meanwhile on a category level (globally), electronics (78%) faces the highest conversion challenge when it comes to coaxing spends from discerning consumers.
Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.
To read previous episodes of ‘Five Things You Need To Know’, click the relevant links below.
M1nd-Set: ‘Five Things You Need To Know’ on… the influence of sales staff
M1nd-set: “Five Things You Need To Know’ on… the paths to purchase
M1nd-set launches ‘Five Things You Need To Know’ with TRBusiness
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International,Tony’s Chocolonely expands airport presence with Lagardère
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International,
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In the Magazine
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