M1nd-set says its new ‘Air traffic forecasting tool’ has now been fully deployed, completing the final piece of the four-module Business intelligence Service ‘B1S’ it first announced with Generation Research back in October 2015.

 

M1nd-set founder Peter Mohn believes B1S will ‘revolutionise’ the industry’s approach to data, due to the level of sophistication, depth of detail, wide ranging information and specific filtering and benchmarking possibilities available.

 

“[This tool] has set a new standard that will make it difficult for industry professionals to settle for less,” he says. “As the portal incorporates more data over time, the evolutionary analytical capacity of the service will develop and improve.

 

“The B1S will provide even greater analytical possibilities and a deeper overview of the industry performance from all four pillar perspectives, not only for the present and future but also how each data set has progressed over time.”

 

Click to expand charts.

 

The ‘highly sophisticated travel forecast data’ which can be accessed through the ‘Air traffic forecasting tool’, is sourced both from IATA and travel technology and data analytics company ARC (Airlines Reporting Corporation).

 

“These combined sources represent the industry’s most unique repository of airline sales data available,” says m1nd-set. “The data is provided through IATA and ARC’s ‘Direct Data Service’ (DDS) database.”

 

The DDS program is built on travel agency sales data captured through ARC and IATA’s financial settlement systems and ticket sales contributed by airlines participating in the program, which makes it unique.

 

WHY IS THIS TOOL UNIQUE?

The world’s leading airlines actively contribute their sales data to the program, which means the DDS can provide unprecedented visibility into both direct and indirect channel activity, says the Swiss analyst firm.

 

“Together, these sources represent the industry’s most unique repository of airline sales data available with information from over 400 airlines and 80, 000 travel agents across 170 countries and secondary sources such as government statistics and airport data,” it adds.

 

DDS is able to estimate 100% of global airline sales data, including scheduled and charter flights and low cost airline traffic and will even distinguish between business and economy class.

 

“The database is designed to provide detailed traffic estimates by market, based on the cumulative data, using advanced algorithms to scale origin and destination statistics so even non-reported data can be estimated,” says m1nd-set.

 

The company believes that its four-module B1S will be able to provide a deeper understanding of future traveller trends, thanks to this sophisticated database and its analytical capacity.

 

The data portal will enable users to select specific airports or nationalities and view both real and forecast traffic data for those selection criteria.

 

“In the chart [1. pictured above] for example, B1S displays the top airports for all Chinese origin departures to Europe,” says m1nd-set.

 

“Inversely, the data can also be displayed by airport [Chart 2] so the top arriving and departing nationalities can be seen, not only for the airport, but also for each terminal and by arrivals, departures and even connecting flights. As with the nationality data, the airport specific data can be shown both for actual and forecast traffic.”