Swiss research agency m1nd-set has announced a strong performance in 2018 with record turnover and its highest growth figures.

The Vevey-based company, which recorded robust double-digit growth in its 2017 turnover, reported +22% growth in 2018.

This was thanks to a significant upsurge in the number of new clients from various categories, growing business from existing long-term clients and the increasing success of m1nd-set’s Business 1ntelligence Service (B1S) data tool.

B1S is a subscription-based interactive tool, which consolidates traffic data and forecasts with m1nd-set’s proprietary shopper research and cross-analysis capabilities. The strongest growth area in terms of its research focus is from Asia, it says. 

STEADY GROWTH

On the back of its growth in recent years, the m1nd-set team has steadily expanded with three new additions to the research analyst team in 2018.

Recent appointments include Anna Marchesini, Camilla Estrada and Guillemette Canet as Project Managers in the travel retail research and Airs@t (the world’s largest syndicated airline satisfaction survey) teams. 

Owner and CEO Peter Mohn says the growth stemmed from the agency’s developing consultancy business and core research activities. “Clients are increasingly looking to us to conduct in-house trainings and workshops to educate the sales and marketing teams on the subtleties and differences, as well as the common traits, in the behaviour of shoppers from different world regions and across different nationalities.

“There is a strong growing interest also in the importance of new touchpoints in travel retail, Mohn added, “and how the shopper journey is evolving significantly as shoppers react and interact differently with the fast developing technology solutions”.

He concluded:  “The m1nd-set USP is our business knowledge in combination with unique and unparalleled presence with teams conducting face-to-face research at around 60 airports on all continents across the world.

“This enables us to obtain far greater accuracy in the shopper analysis than most agencies, which recruit shoppers through online databases to complete surveys.”