M1nd-set research to unbox ‘consumer of tomorrow’

By Luke Barras-hill |

TRCF 2023 Networking

The third edition of the event and only DF&TR industry conference dedicated solely to the consumer, will host two-and-a-half days of education and business networking in Austria’s imperial capital of Vienna.

Swiss travel retail research firm m1nd-set is set to deliver a volley of timely and exclusive insights to TR Consumer Forum delegates next week that will act as an important yardstick in measuring the industry’s response to shifting behaviours among global travelling shoppers.

The third instalment of the TR Consumer Forum takes place on 21-23 June at the AirportCity Space in Vienna, Austria, kindly supported by Vienna Airport as Host Sponsor.

At the core of the two-and-half day education agenda is a menu of carefully curated research courtesy of m1nd-set, available to attendees only and worth six figures in value.

On Thursday 22 June, m1nd-set CEO Peter Mohn will deliver an unmissable state of the industry address on traveller and shopper trends, drawing on data from the company’s Business 1ntelligence Service (B1S) that will pinpoint shifting buying habits across different regions, nationalities and channels, and the latest air traffic metrics.

This will lay the foundations for more forensic analysis and discussion of current and future axes of consumer demand, as delegates navigate their way through 11 relevant and timely sessions under the appropriately titled event theme, ‘Facing the future: Preparing for tomorrow’s consumer today’.

Actionable, timely insights

M1nd-set CEO Peter Mohn on stage during last year’s TR Consumer Forum in Cyprus.

“I think consumer insights in travel retail has never been as exciting as they are nowadays due to the dramatical changes in the behaviour of the travellers because of the post-pandemic effects, the role of social media, the importance of sustainability, the rising Gen Z, just to mention a few factors,” Mohn told TRBusiness.

“There will be a lot of new exciting insights to share with the delegates.”

The conference agenda will offer a vital lens into the dynamics of evolving consumer profiles, as DF&TR stakeholders continue to tread the post-pandemic recovery path.

“Tomorrow’s consumer will be very different compared to what we have seen in the last decades, and it will be crucial for industry stakeholders to understand these significant changes and to be very well prepared,” explained Mohn. “This is the reason why we are focusing on this subject at this year’s Consumer Forum.”

In customary fashion, the TR Consumer will deliver a collegiate programme that encourages dynamic, panel-based discussions and exchanges that confront the post-pandemic realities of consumer spending at airports, onboard airlines and on cruises and ferries, downtown and throughout other channels, geographies and product categories.

We think this approach brings most value to the delegates, because they not only acquire the latest insights, they also learn how it is implemented and what could be possible with these learnings through open discussions from people with different backgrounds and opinions,” continued Mohn. “It is overall more relevant, interesting and lively through the model we have chosen.”

As part of TRBusiness’ ongoing commitment to raise awareness on the topic of sustainability, a new component has been added to this year’s agenda in the form of the ‘Green Shoots Exchange‘, which takes place on Wednesday 21 June from 14:15-17:15, ahead of the Opening Cocktail.

The conference will kickoff in earnest on Thursday 22 June with a welcome address and opening keynote featuring Ramesh Cidambi, Chief Operating Officer, Dubai Duty Free and Julian Jäger, Chief Executive Officer, Vienna Airport.

Shopper insights will unfold across topics such as technology and digitalisation, sustainability, health and wellbeing, the customer purchase journey, regional specific trends, and new and emerging categories and channels.

Mohn added: “I would like to congratulate all the delegates who have decided to attend this year’s TR Consumer Forum, because they will join the most valuable event in the Travel Retail industry regarding actionable content and insights.

“They will feel enriched and excited to go back to their companies to share all they have learned during the days in Vienna. And I personally assume they can’t wait to come back again next year.”

To find out about the TR Consumer Forum conference programme, click here and the links below. PLEASE NOTE: Ticket sales have now closed.

TR Consumer Forum sharpens sustainability focus

Powerful speaker lineup announced for TR Consumer Forum

Vibrant networking & social programme unveiled for 2023 TR Consumer Forum

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