M1nd-set Owner and CEO, Dr Peter Mohn says clients have shown ‘immense interest’ in the previous two editions of this sector specific research.

Swiss research agency m1nd-set has been invited to conduct exclusive new research and present at two cruise industry conferences. The first is the Seatrade event which takes place in Miami from 20-23 April and the second is the DFNI Cruise Conference in Barcelona on 16-17 June.

Separately, m1nd-set is a long-term partner of TRBusiness for the industry’s only consumer-voted Travel Retail Awards which is now in its third year. A panel of more than 5,000 consumers, recruited from m1nd-set’s database of international travellers judge each category for both the product and airport awards.

The upcoming cruise research in 2020 forms the basis of m1nd-set’s third major cruise and ferry retail industry report. The sector-specific research, initiated following popular demand for the previous two editions, enables brands, retailers and cruise and ferry operators to obtain an in-depth understanding of this fast-growing sector. The research benchmarks current shopping behaviour and key performance indicators agains trends over the past two years and will cover shopping trends in the industry worldwide.

KEY BEHAVIOURAL TRENDS

As well as focusing on diverse shopping patterns during the different stages of the trip, the research will provide detailed insights on key behavioural trends. These include footfall and conversion rates, drivers to visit and purchase, barriers to purchase, average spend per category and planned and impulse purchase trends.

It will also cover elements such as overall satisfaction, price and value perception, along with the attitude towards sales associates, promotions and duty free exclusives. The 2020 Cruise and Ferry Retail report will compare shopping trends with the airport shopping environment across all segments and behavioural criteria. It will also focus on shoppers’ reaction to communications touch points, paths to purchase and experiential retail to evaluate shopper engagement levels in this captive retail environment.

An extract from the 2019 edition of m1nd-set’s exclusive cruise and ferry retail industry report.

M1nd-set Owner and CEO, Dr Peter Mohn commented: “There is a fascinating demand for cruise and ferry retail insights in the industry. Clients have shown immense interest in the previous two editions of this sector specific research. One of the unique aspects is that we enable brands and retailers to insert their own exclusive questions into the shopper surveys so it is not just a generic report, but customised according to the requirements of each individual company.

“These can refer to the on-and off-trade environments. This is particularly interesting for the alcohol brands, as it provides them with consumer insights from the cruise and ferry food and beverage environment as well as retail.”

Companies wishing to participate have until 15 February to submit their questions. Fieldwork will be undertaken March and insights will be delivered by the end of April.