M1nd-set’s ‘Five Things You Need To Know About’… Q1 2021 shopping trends

By Luke Barras-hill |

TRBusiness is pleased to present the latest edition of ‘Five Things You Need To Know’ – an easy-to-digest *data portion courtesy of leading travel retail Swiss research firm m1nd-set.

Scroll below for five important facts on first quarter 2021 shopping trends versus previous years.

As countries around the globe continue to grapple with volatile Covid-19 case counts, complicated by the emergence of different strains, multifarious testing and tracing regimes and ongoing border restrictions, the recovery in international passenger traffic is expected to take time.

Unsurprisingly, the share of duty free visitors out of total passengers fell in Q1 2021 (37%), down three percentage points on 2020 (40%).

However, m1nd-set’s research shows the share of duty free buyers out of total duty free visitors increased markedly in Q1 2021 (59%) compared with Q1 2020 (52%). At product category level, demand for perfumes gathered pace in Q1 2021.

*Fieldwork conducted in Q1 2021 using m1nd-set’s unique database of international travellers. For a detailed report covering the evolution of air traffic in the aforementioned period and intelligence on shopping KPIs across the globe between 2017-2021 (regional insights also available on request), contact: [email protected]


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