M1nd-set’s Five Things You Need To Know…driving confectionery purchases

By Charlotte Turner |

Standard post slide_January_2nd editionWelcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

In this edition m1nd-set tells us that 40% of confectionery shoppers make a purchase in duty free because the product is suitable to gift while 35% say the reason they buy is because that particular product is not available in their home country.

Interestingly, almost 60% of those making confectionery purchases in duty free shops are buying at least one product which they have never bought before, meaning that this category in duty free prompts customers to experiment with new or unknown brands or products.

Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.

Infographic_January_2nd edition

 

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