M1nd-set’s Five Things You Need to Know about…customer experience

By Charlotte Turner |

Standard post slide_May_2020Welcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

In this edition m1nd-set tells us that 78% of global duty free shoppers are ‘undecided shoppers’ who rely on in-store elements to make their final purchase decision; something which will be need to be carefully scrutinsed moving forward, in a post-covid environment.

Fifty-six percent of those who choose not to visit a travel retail store say they would have been more willing to, had they been able to find examples of experiential retail.

Interestingly, 62% of shoppers surveyed by m1nd-set said they will refrain from being in proximity with retail ambassadors/sales staff in a duty free shop in the future.

Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.

 

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