M1nd-set’s Five Things You Need To Know on…impulse purchases in TR

By Charlotte Turner |

M1nd-set five things impulse purchases 7 January leadWelcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

In this edition m1nd-set tells us that 41% of impulse purchases are made on products which the shopper had never bought before. Most frequently these purchases are made on confectionery, followed by souvenirs & gifts and fashion & accessories.

Interestingly, 54% of impulse shoppers do not interact with sales staff and almost a quarter of them (23%) are buying to treat themselves.

Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.

M1nd-set five things impulse purchases 7 January infographic

 

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