M1nd-set’s Five Things You Need To Know about…the role of brands

By Charlotte Turner |

M1nd-set-five-things-01.04.2020-lead Welcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.

Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.

In this edition m1nd-set tells us that 57% of global travel retail shoppers buy from a brand they are already familiar with.

Interestingly, almost 20% of shoppers say that brand loyalty is the number one reason why they make a purchase in duty free & travel retail; this percentage is even higher among those in the Middle East & Africa as well as Business and First Class travellers.

Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.

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