Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.M1nd-set’s Five Things You Need To Know about…the role of brands
By Charlotte Turner |
Welcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.
Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.
In this edition m1nd-set tells us that 57% of global travel retail shoppers buy from a brand they are already familiar with.
Interestingly, almost 20% of shoppers say that brand loyalty is the number one reason why they make a purchase in duty free & travel retail; this percentage is even higher among those in the Middle East & Africa as well as Business and First Class travellers.
Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.
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