Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.M.A.C and Lady Gaga at www.vivaglam.com
By Doug Newhouse |
Following the news that Lady Gaga will be their Viva Glam ambassador for the second-year running, M.A.C has launched an exclusive Viva Glam website www.vivaglam.com”where fans can view videos and messages from Lady Gaga herself.
On March 17 this site will ‘metamorphosize’ into a highly interactive global network where Viva Glam Gaga fans can upload their glamourized photos, share HIV/AIDS information and interact with friends via Facebook and Twitter.
As part of the Viva Glam experience, visitors can also join in on Twitter conversations via #macvivaglam and take part in a unique fashion collaboration with Lady Gaga and her stylist.
The new M.A.C Viva Glam Lipstick and Lipglass are available now through to February 2012.
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