Estée Lauder-owned MAC cosmetics has launched The Let Colour Take Flight campaign, exclusive to travel retail, opening up a greater number of options to travellers seeking eyeshadow palettes.
Customers can customise their own eye shadow palette, with over 80 shade options, at counters in airports and downtown duty free stores in Europe and the Middle East right now.
The campaign will roll out to the Americas and Asia Pacific in March.
Before arriving at the airport, consumers can view shade options and also receive colour palette recommendations by uploading a travel photo of their choice through the Let Colour Take Flight site: https://maccosmeticstravels.com/en/let-colour-take-flight.
“Join us on an electrifying journey across the globe as we find inspiration in unexpected places – from Jamaica’s Atlantic Blue seas, to Seoul’s Passionate neon-lit alleyways, to London’s In the Shadows grease-stained sidewalks to Dubai’s Retrospeck mountainous sands,” says MAC.
“Our customisable new eyeshadow palettes are yours to play with – experiment with colour combinations as unique as your travels.”