MAC invites travellers to ‘Let Colour Take Flight’ in TR exclusive campaign

By Charlotte Turner |

Let Colour Take Flight Sao Paulo eyeshadow lead

A Sao Paulo-inspired eyeshadow colour combination.

Estée Lauder-owned MAC cosmetics has launched The Let Colour Take Flight campaign, exclusive to travel retail, opening up a greater number of options to travellers seeking eyeshadow palettes.


Customers can customise their own eye shadow palette, with over 80 shade options, at counters in airports and downtown duty free stores in Europe and the Middle East right now.


The campaign will roll out to the Americas and Asia Pacific in March.


Before arriving at the airport, consumers can view shade options and also receive colour palette recommendations by uploading a travel photo of their choice through the Let Colour Take Flight site:


“Join us on an electrifying journey across the globe as we find inspiration in unexpected places – from Jamaica’s Atlantic Blue seas, to Seoul’s Passionate neon-lit alleyways, to London’s In the Shadows grease-stained sidewalks to Dubai’s Retrospeck mountainous sands,” says MAC.


“Our customisable new eyeshadow palettes are yours to play with – experiment with colour combinations as unique as your travels.”



NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...


Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...


Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend