MAC en route to Destination: Fabulous! with travel retail exclusive range

By Charlotte Turner |

MAC-Destination--Fabulous!-leadGlobal cosmetics juggernaut, MAC, has launched a new campaign dedicated to travel retail for the very first time, aptly named, Destination: Fabulous!


The launch was initially announced by parent company Estée Lauder Companies (ELC) to the media in March earlier this year.


The new range comprises travel exclusive kits of best-sellers for ‘skin prep, quick lip trips, high-altitude lashes, full-face looks and way beyond’, says MAC.


Although ELC has not been specific about the locations where the new range will be available, it does say that it will be stocked at ‘major airports and in downtown duty free stores worldwide’.



The striking visual campaign is set on a retro luxury carrier, featuring glamorous models dressed in chic and outlandish outfits, playing the role of passengers.



Flight attendants give passengers beauty tips in its tongue-in-cheek advertisement.


In a short campaign video (below), the flight attendants give passengers advice on how to maintain their ‘full face attitude’ throughout their flight, even during turbulence.


“Sit back, relax and enjoy our beauty safety announcements – then locate your nearest MAC travel store to take your look from jet-lag to jet-fab,” says MAC.



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