MAC’s Destination: Fabulous campaign jet refuels with new services menu

By Charlotte Turner |

MAC-Destination-Fabulous-new-campaign-Aug-2019-leadAfter launching a major travel retail exclusive collection called Destination: Fabulous! in May this year, Estée Lauder Companies (ELC) can now reveal that it is offering a makeup service menu in addition to some new products at various airport and downtown duty free locations.


The new makeup service menu includes ‘looks’ completed in five, 10, 20 or 35-40 minutes ranging from just lips or eyes, to full-face makeovers.


The 35-40 minute makeover ‘First Class Fabulous’, is billed as such: “Secure your preferred look with a first-class lesson or application – plus a gift to carry on.”


As reported, the launch was initially announced by parent company Estée Lauder Companies (ELC) to the media in March earlier this year.



The new range comprises ‘Luxe lip kits, Fly eye essentials and Elevated in-flight refreshments.’


One of the new products is a Prep + Prime FIX + duo (pictured above).


The striking visual campaign is set on a retro luxury carrier, featuring glamorous models dressed in chic and outlandish outfits, playing the role of passengers.


Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...


Alcohol insights: Conversion up, spend down in Q4

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023,...

Asia & Pacific

Heinemann Asia Pacific makes breakthrough in New Zealand at AKL

Heinemann Asia Pacific is set to enter the New Zealand market with three new retail concepts at...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend