Brugal has relaunched its Siglo de Oro rum at Madrid airport. The exclusive launch took place on 13 September at the Brugal Bar in Terminal 4.
Brugal, producers of the ‘number one rum in the Caribbean’, has chosen to relaunch this newly redesigned expression exclusively to European travel retail and the Brugal Bar will be the first and only place where the rum is available in travel retail for the first six months after its launch.
Mariska van Beukering, Marketing Manager of Maxxium Travel Retail, said, “We have chosen Madrid Airport for the launch of this product in travel retail as the regular Spanish traveller is well acquainted with Brugal rum and will appreciate the special qualities of Siglo de Oro’s unique maturation and crafting.
“Brugal is already the number one rum consumed in Spain and we hope to build on its reputation and standing with this new product in the range. ”
THE BRUGAL BAR
Siglo de Oro was created in 1988 to celebrate the 100th Anniversary of the Brugal Family Legacy passed down by D. Andrés Brugal Montaner, a Catalán entrepreneur who created, in Puerto Plata, some of the most popular premium rums in the world.
[Above: Brugal bar at Madrid airport]
David de Miguel, Global Head of Liquor and Tobacco, World Duty Free Group had this to say about the launch: “We are very pleased to be working closely with Brugal on the exclusive launch of Siglo De Oro. Siglo de Oro, as a premium product among Brugal rums, will be a welcome addition to the range of high quality products that we take pride in offering to our discerning customers.
“Furthermore The Brugal Bar is the perfect environment for such a launch as it is the ideal place for customers to discover the Brugal brand and for rum connoisseurs to find something special and new.”
In the year 2002 during the celebration of the 40th World Selection of Spirits & Liqueurs, Brugal Siglo de Oro obtained the Gold Medal for “inimitable quality”, awarded by the International Institute for Quality Selections in Brussels.
Brugal Siglo de Oro is produced just once per year and quantities are limited. “Every bottle produced passes through the expert hands of the ‘Maestro Roneros’, who belong to the fourth and fifth generations of the Brugal family’s Master Blenders,” says Brugal.
“The Warehouses of Ron Brugal have over 250,000 casks aging under constant supervision and expert care,” says Franklin Báez Brugal, President of Brugal & Co.
“Brugal Siglo de Oro is a unique blend of rums which has matured over time in American white oak casks. The basis of its formulation is the oldest used by any Caribbean rum producer.”