Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Majorica expands with Harding Retail
By Charlotte Turner |
The TRBusiness Showcase series features pearl brand Majorica.
TRBusiness talks to Lorraine Vance, Travel Retail Manager at Majorica about the jewellery category and their hopes for expansion in the Americas. We learn about the company’s move to expand the demographic of their consumers through developing their ranges and rebranding their displays.
“We already do business with Harding and have done for years, but the expansion on to more and more of their ships is exciting. When I started with the company, Majorica was listed on 16 ships for Harding. This has now increased to 23.”
Vance says that Majorica has launched with 60 styles, 38% of the styles being earrings since that is the brand’s strongest category.
It was only last month that Majorica launched with a further three ships operated by Harding: Insignia, Azamara Journey and Azamara Quest. Vance assures TRBusiness that Majorica will soon be seen on Windstar ships also.
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