Maker’s Mark unveils airport-exclusive Artist Series for GTR

By Naomi Chadderton |

Image Credit: Suntory Global Spirits
Maker's Mark unveils airport-exclusive Artist Series for GTR

Maker’s Mark has partnered with artist Alexandra Pacula for the new launch.

Maker’s Mark has partnered with artist Alexandra Pacula to launch the Maker’s Mark Artist Series – City Edition, a limited-edition collection of airport-exclusive bottles available only through global travel retail.

The collectible series features custom labels inspired by major international destinations including New York, Los Angeles, Paris, London, Dubai, Delhi, Mumbai, Singapore, Seoul, Sydney and Melbourne, with each design capturing the character and energy of its respective city.

Pacula, whose work is influenced by long-exposure photography, has created bespoke artwork reflecting each destination’s movement, light and rhythm. The designs also incorporate hand-painted details inspired by Maker’s Mark’s signature red wax seal.

“At Maker’s Mark, we’ve always believed that character comes from doing things differently, and this Artist Series – City Edition brings that idea to life by capturing the distinct spirit and creative energy of iconic cities around the world,” said Rob Samuels, eighth-generation whisky maker and Managing Director of Maker’s Mark.

“Today’s travellers are looking for experiences that feel personal and memorable, and we’re proud that each beautifully designed bottle is something they can enjoy long after their trip ends.”

Pacula added: “Maker’s Mark has a very intentional approach to craft, and I wanted to mirror that in this body of work. I spent time in each city, immersed in its rhythm and atmosphere, and translated those impressions into expressive visuals that bring each label – and each place – to life.”

“Travel retail continues to be a key channel for premium spirits, as consumers increasingly seek exclusive and experience-led purchases during their journey,” said Ashish Sagar, Interim General Manager, Global Travel Retail at Suntory Global Spirits. “With the brand’s distinctive craftsmanship, the Maker’s Mark Artist Series creates a collectible proposition that truly stands out in airport retail.”

Image Credit: Suntory Global Spirits
Maker's Mark unveils airport-exclusive Artist Series for GTR

The collectible series features custom labels inspired by major international destinations including New York, Los Angeles, Dubai and London.

The collection launches this month at Sydney, Melbourne, Singapore and Seoul airports, before rolling out to London Heathrow, Gatwick and Stansted, and Paris Charles de Gaulle in August. Further launches are planned for Dubai, Delhi, Mumbai, New York JFK and Los Angeles International airports in September.

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