Just Perfect was created by perfumers Fabrice Pellegrin and Marie Salamagne of Firmenich.

Marc Jacobs Beauty has launched its latest fragrance, Just Perfect Marc Jacobs, globally in travel retail, adding a new amber floral fruity scent to the Perfect Marc Jacobs family.

Available since 1 September, the launch builds on the ‘Perfect As I Am’ philosophy behind the fragrance franchise, this time shifting the focus towards individuality and embracing the qualities that make people different.

Described by the brand as “sweet, striking and a little rebellious”, Just Perfect was created by perfumers Fabrice Pellegrin and Marie Salamagne of Firmenich.

The fragrance opens with strawberry, passion fruit accord, mandarin and raspberry accord, before moving into a floral-gourmand heart of jasmine sambac, caramel accord, red apple accord and orange blossom petals. Vanilla absolute and amber sorbet accord form the base.

Its playful approach carries through to the packaging, which puts a new spin on the recognisable Perfect bottle. The cap is decorated with glittery, pearlised and shiny white charms finished with a polished white bow, while the bottle itself features a silver chrome finish with a holographic effect.

The silver matte chrome outer packaging continues the metallic theme with a holographic border and illustrations by New York-based artist Jacky Blue.

Supporting the global launch is a New York-set campaign celebrating individuality and self-expression. Featuring Sam Davis and Coumba Samba, the imagery captures its subjects in candid moments and draws on the energy of those who turn feeling different into a source of confidence.

The travel-friendly line-up includes a 10ml pen spray alongside 30ml, 50ml and 100ml formats, as well as a 1.2ml vial.

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