Coty is introducing three new Marc Jacobs Daisy limited edition fragrances into travel retail, which pay homage to the ‘abundant shades of pink and purple florals of the desert superbloom’, said the beauty giant.
From fragrance house, Firmenich, once again perfumer Alberto Morillas led the development of these new scents which were first made available in the US on 26 December and globally from 1 January 2023.
“Capturing the free-spirited allure of a sunset walk through a field of blooming flowers, in a phenomenal landscape, the daisy paradise limited edition fragrances are a novel, seasonal twist on the classic daisy scent,” said Coty.
“Each fragrance features unique pinks and purple hued notes to evoke the comforting feeling of the warm sun touching the earth.”
For the Daisy Marc Jacobs Paradise limited edition (50ml), poppy and oak combine to create an ‘aromatic floral sensation’, wrapped in ambrox at the base, according to the brand.
Daisy Marc Jacobs Eau So Fresh Paradise limited edition (75ml) is described as a harmonious blend of pink pepper and lavender which create a ‘graceful herbal opening’, balanced with the natural softness of attar mitti.
And finally, in Daisy Love Marc Jacobs Paradise limited edition (50ml), iris blends with patchouli, creating an earthy freshness that lends itself to a sophisticated delicacy of Chantilly, added Coty.
Shot and directed by photographer Matt Jones, in Joshua Tree, California the Daisy Paradise print advertising features the limited-edition collection among the superb desert superbloom.