Marc Jacobs’ portfolio shines bright with new Sunshine scents

By Charlotte Turner |

Marc Jacobs is adding to his already extensive fragrance portfolio with Sunshine Editions of some of his best-selling scents.

 

The Sunshine Collection – from Coty-owned label Marc Jacobs – is a limited edition selection of new fragrances “dressed in the happiest colours of the season.”

 

Marc Jacobs Sunshine Collection

 

 

Jacobs is launching three new editions of “his favourite” floral scents, Daisy Sunshine; Daisy Eau So Fresh Sunshine and Oh, Lola! Sunsheer.

 

The Daisy fragrance portfolio began with original Daisy scent – launched in 2007.  The Eau so Fresh EDT landed in travel retail markets last year.

 

[Left: The Daisy Marc Jacobs Sunshine Edition EDT spray]

 

SURPRISE SURPRISE

Coty says: “Marc Jacobs’ fragrances reflect his reputation for luxury, quality and effortless chic.

 

Marc Jacobs Sunshine Collection“He constantly surprises us with visionary designs and innovative concepts, creating items that become expressions of high style. Much like his iconic fashions, the fr”agrances have become classics in their own right.

 

The Daisy Marc Jacobs Sunshine Edition EDT spray is described as a fresh, fruity floral. Notes include red currant, guava, mandarin, lily of the valley, violet, lychee, apricot skin, blonde woods and musk.

 

[Right: The Daisy Eau so Fresh Sunshine Edition EDT spray]

 

Marc Jacobs Sunshine CollectionThe Daisy Eau so Fresh Sunshine Edition EDT spray is described as a bolder and fruitier than the original Eau So Fresh scent with notes of strawberry, apple blossom, pink grapefruit, jasmine petals, rose, violet leaf, white oak moss and amber wood.

 

FRAGRANCE HOUSE GIVAUDAN

And finally, Oh Lola! Marc Jacobs Sunsheer Edition EDP spray is described as a sheer fruity floral; a lighter and fresher interpretation of its predecessor.

 

[Left: Oh Lola! Marc Jacobs Sunsheer Edition EDP spray]

 

Notes include raspberry, fraise des bois, pear, peony, magnolia, cyclamen, vanilla, sandalwood and tonka bean.

 

Marc Jacobs and Coty worked with Calice Becker from fragrance house Givaudan on the sunshine collection.

 

 


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