Marchesini assumes new travel retail business development role at M1nd-set

By Andrew Pentol |


Anna Marchesini has been promoted to M1nd-set Head of Business Development.

M1nd-set’s Anna Marchesini has been promoted to Head of Business Development for the Swiss research agency’s travel retail department.

The appointment, effective 1 September is part of an internal restructure aimed at strengthening the company’s rapidly expanding travel retail research business. The restructure follows a surge in client demand for  bespoke consumer insights and other consultancy services.

Marchesini joined m1nd-set at the beginning of 2018 in a project management and business development role. Over the past 18 months, she has helped managed several of m1nd-set’s key global accounts. She has been instrumental in bringing new business with several major new business wins.


After completing a Bachelor’s degree in Economics and Social Sciences, Marchesini studied at the prestigious HEC Business School in Lausanne, Switzerland, where she graduated with a Master of Science in Management. Born in Italy, she is fluent in German, Spanish and English.

Peter Mohn, Owner and CEO, M1nd-set said: “In the short time Anna has been with m1nd-set, she has proved a vital asset to the entire team, supporting all of us with business development, our global client relations, marketing and conference presentations.

“The promotion is not only a well-deserved reward for her excellent performance to date, but also a necessity as we face increasing demand for our travel retail research services. The team has been constantly enhancing our unique travel retail expertise across all regions and continues to see a strong growth in demand for bespoke research consultancy.


Peter Mohn, CEO and Owner, m1nd-set and Anna Marchesini, Head of Business Development, Travel Retail on stage at this year’s Summit of the Americas in Orlando, Florida.

“In her new role Anna will help m1nd-set manage this growth in business development, as we allocate more resources to service our existing client needs.”

Marchesini commented: “I’m delighted to take on these additional responsibilities at m1nd-set and help steer the agency through a new chapter of growth. I’ve thoroughly enjoyed getting to know our clients and understanding their needs and even anticipating the next requirements and objectives for many of them.

“It’s an honour to be part of this team. M1nd-set is not just any research company. We have great people, fantastic products and the desire across the entire team, to provide best-in-class and innovative solutions.”


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